Founder
Goldy Rivas Velásquez
She entered the world of communication since 2007. Graduated in design and visual communication with a mention in multimedia from Universidad Santa María de Guayaquil (Universidad del Río), Master in Design and Art Direction with a postgraduate degree in Communication Strategies from the University Elisava in Barcelona – Spain (Pompeu Fabra), and specialized in Digital Communication at Universidad Casa Grande of Guayaquil (Master's thesis).
She worked as a designer of several projects in private companies, manager of artistic projects and events of a Cultural Center in her hometown of Guayaquil, Director of Communication of the Guayaquil Fire Department for more than 9 years, carrying out several local and international projects, image, public relations and international alliances, campaigns, events, and social programs.
Member of the Technical Secretariat of the Special Permanent Committee on Gender Equality and Diversity of the Organization of American Firefighters and member of its Communication Work Group.
goldy@salamanderlab.com
Services
We know when and where! The Salamander team creates relevant content that resonates with target audiences in social media as LinkedIn, TikTok, Instagram, Twitter X, Facebook, or the one where your brand needs to be, connecting with potential customers using the internet and other forms of digital communication, as well as blog posts, videos, infographics, and more.
In Salamander Lab, we develop, refine, and implement your company's marketing strategy to align with overall business goals and objectives. This includes market analysis, identifying target audiences, and determining positioning and messaging, this involves creating and developing all marketing activities and collaborating with cross-functional teams to drive brand awareness, advertising, partnerships, customer engagement, and business growth.
Need a campaign? We can design, develop and plan the execution and measurement of multi-channel marketing transmedia campaigns, including digital marketing, social media, email marketing, content marketing, advertising, events, and more.
Ensure your brand consistency and integrity with us, maintaining a strong and recognizable brand identity in the market. We create naming, logo, rebrand products, packaging, offerings, and others.
Stay up-to-date with industry trends, consumer behavior, and competitor activities. Salamander’s market research identifies opportunities and potential challenges.
We can identify and manage partnerships, collaborations, and strategic alliances that can enhance the company's marketing reach and effectiveness. Create mutual partnerships between influencers, and both local and international media, and other digital outlets.
We all have need to be online! Leave it in our hands, we design your website or platform and program it considering development factors that include SEO, SEM and website optimization.
Establish key performance indicators (KPIs) and measurement processes to track the success of marketing campaigns and initiatives. Regularly analyzing data to optimize strategies and identify KPIs., to make advertising decisions.
Plan and execute marketing events, trade shows, conferences, webinars, and other promotional activities to enhance brand visibility and generate leads.
Develop strategies to handle potential PR crises and negative public perception effectively, protecting the company's reputation.
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